Problems are precursors to solutions. They are also precursors to new products and services. Here's how teachers can make problems precursors to learning. Here is an experiment I carried out with my first year students...
While the study of cases relating to successful businesses helps students to understand what works best, the study of businesses which are failing or struggling to carve a niche is much ignored.
“Under the Mango Tree” is an organization which is working to promote bee keeping among farmers and is engaged in the production of non-synthetic honey. The organization was looking for some ideas to aid successful commercialization of their product in Pune and the students were asked to come up with low cost solutions which did not involve advertising as it was unaffordable.
Students of the first year BBM (IB) class visited malls, small shops and grocers and made suggestions like two day promotions at malls, hiring table space at M.G. Road walking plaza, stalls at schools on parent-teacher meets, diversification of the product in to capsules for face washes to capture the interest of people looking for natural beauty products, etc.
These ideas were then passed on to Ms. Vijaya Pastala, the founder of “Under the Mango Tree”.
“Under the Mango Tree” is an organization which is working to promote bee keeping among farmers and is engaged in the production of non-synthetic honey. The organization was looking for some ideas to aid successful commercialization of their product in Pune and the students were asked to come up with low cost solutions which did not involve advertising as it was unaffordable.
Students of the first year BBM (IB) class visited malls, small shops and grocers and made suggestions like two day promotions at malls, hiring table space at M.G. Road walking plaza, stalls at schools on parent-teacher meets, diversification of the product in to capsules for face washes to capture the interest of people looking for natural beauty products, etc.
These ideas were then passed on to Ms. Vijaya Pastala, the founder of “Under the Mango Tree”.
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