Dove Men+ Care Father’s Day Campaign 2018

With Father’s Day just round the corner, here’s a look at an interesting and innovative Ftaher’s Day Campaign by Dove Men+Care .  Launched in 2010, Dove Men +Care is the first range of products from Dove developed especially for men.  The product portfolio includes anti-perspirant/deodorants, bars, body washes, face and hair care, and hair care. Since its launch, Dove Men+Care has positioned itself as a brand that defines modern masculinity based on the way men care. 

While Dove is known for its simple yet impactful advertising which has celebrated women and feminism the world over, since the introduction of the Dove Men+Care range, it is now working to challenge stereotypes around men.  In keeping with this agenda, this Father's Day, Dove Men+Care is launching a global campaign to champion the cause of paternity leave for fathers.  The goal is to make a case for enabling men who have access to paternity leave The effort is to project the soft side of men as fathers sharing their advice for Future Dads through #DearFutureDads, while highlighting the importance of the father as a caregiver in the early months/years of a child’s life.  The video/TVC has garnered 165,927 views at 9.12 pm IST.

If you thought that Fathers Day was only about celebrating fathers, you are wrong! Go ahead and celebrate all the father figures or men who have cared for you be they teachers,uncles or anyone else is the central idea behind the #ThereToCare Campaign by Dove.  Check out their Twitter page to view the ad and yes! Celebrate all the men who care this Fathers Day.

For those of you who thought advertising is all about selling products, services and ideas, here is the Dove Men+Care Father’s Day campaign that is working to start a cultural movement for all fathers and future fathers around the globe.