The beginning of
the Holy month of Ramadan this year and a few days shy of Eid here is a look at
some of the best and impactful advertising campaigns from around the globe.
1.
Surf Excel
In keeping with
their excellent, family oriented, child centric and innovative ad campaigns for
Ramadan, Surf Excel won hearts with this year’s campaign as well. This year’s plot hinges on a child who uses iftar
as an opportunity to bring his father and uncle together. Put aside all differences and come together
this Ramadan, an appealing and simple idea in true Surf Excel style.
2.
Sea of Knowledge
The Sea of Knowledge Ramadan
advertisement focuses of the first Roza (Pehla Roza),
experienced by children. The ad traces the day from sehri to iftar
and the challenges faced by children as they control hunger, thirst and fight
sleep and exhaustion to joyfully break their fast at the end of the day because
the joy of togetherness is unmatched.
3.
Emirates
The Emirates
advertisement showcases various facilities like iftar meals on selected
flights and Ramadan centric programs for travelers as you choose to fly home
for Emirates this Ramadan. The entire
experience aims at making you feel at home.
4.
Pepsi 2018
The
Pepsi Ramadan advertisement this year focuses on lighting up lives where
electricity is scarce/power supply is poor/erratic. The promise- to donate one rupee for each
bottle sold to light up lives.
5.
Rooh Afza
The Rooh Afza Ramadan
advertisement this year is ablaze with color, festivity, celebration and
emotions like friendship and brotherhood.
The signature red emblazoned across various aspects of the backdrop,
clinking glasses of refreshing Rooh Afza, one can feel the icy cool of the ice
cubes in the drinks popping out beyond the screen.
Something I have
noticed is that, in India, Ramadan seems to be an advertising opportunity that
is ignored. However, a look at these
global campaigns is a treat for students and teachers of advertising
alike.
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